Pricing
Every price. On one page.
What you see is what you pay. Fixed, in writing, before anything starts. Half when we start, half when it goes live. I'm not VAT registered, so there's no VAT on top.
01 Website builds
One-off. Fixed.
One price, however many services you sell and however many towns you cover. Add-ons only if you need booking, payments or a shop.
Website
Home, about, contact, reviews, FAQ and a services hub, plus a page for every service you sell and every town you cover. No limit on either. I write every page.
£450
Hosting and support free for the first 12 months, then £25 a month. Or take the files and host it yourself.
02 Included
In every build
All for £450. No extras for the basics.
- A page for every service you sell and every town you cover, no limit on how many (Google ranks pages, not websites)
- Every page written by me, after a 20-minute chat
- Hand-coded and hosted on Cloudflare's network. No page builder, no plugins, nothing to slow it down
- Photos generated at several sizes so pages load fast on a phone on mobile data
- Your Google Business Profile aligned to the site (name, phone, services, categories, map), at no extra charge
- Structured data (schema) matching your Google listing
- A unique title, description and sharing image for every page
- Sitemap, robots file and an llms.txt so AI assistants describe your business correctly
- A quote form on every page, sent straight to your inbox
- Tap-to-call on mobile
- A proper 404 page, security headers, SSL, DNS set up
- Visitor stats (analytics) and Google Search Console set up and verified
03 Add-ons
Need a bit more?
Add any of these to a build. Same deal: fixed price, agreed before I start.
Online booking system
£450
Card payments / deposits (Stripe)
£350
Online shop (up to 25 products)
£750
Each extra 25 products
£250
Online food ordering
£650
Menu system with allergen tags
£295
Multi-step quote form
£250
Customer login area
£600
Blog or news section
£350
Content moved from an old site
£150
Logo design
£250
Google Business Profile set-up
Only when there's no profile, or it needs reinstating
£150
Google Ads account build (one-off)
£350
Conversion and call tracking set-up
£150
Business email set-up
£95
Accessibility pass (WCAG AA)
£195
Extra revision round
£95
Photography coordination
Photographer's fee passed on at cost
£75
04 Monthly plans
After it's live
Hosting is free for the first year with any build. The other plans are there if you want me to keep the phone ringing. Grow, Grow + Ads and Full Local are three months minimum, then roll monthly.
Hosting & Support
Hosting, SSL, DNS, domain renewal watched so it never lapses, forms delivered, and I answer the phone. One-off changes £45 each. Or take the files at any time and host it yourself for nothing. Your site, your choice.
Freefor 12 months, then £25/month
Menu & Updates
Restaurants, cafés, takeawaysMenu and price updates, seasonal specials, opening-hours changes and holiday notices, up to 45 minutes a month.
£39a month
Grow
Two new pages every month (a new service, a seasonal page or a write-up of a job you’ve done), Google Business Profile managed (posts, reviews, photos, Q&A), on-page SEO, a tracked phone number with call recording, an hour of changes, and a one-page monthly report showing calls and enquiries.
£195a month
Grow + Ads
Everything in Grow, plus Google Ads built, managed and optimised, full call and form conversion tracking, and a monthly review of your calls to find wasted spend. Recommended minimum ad spend £300/month.
£395a month + ad spend
Full Local
Four new pages a month, three hours of changes, retargeting, competitor monitoring, review generation campaigns, a second tracked number and a quarterly strategy call.
from £595a month + ad spend
Ad spend goes on your own card, on your own Google Ads account. I never mark it up or take a cut.
One-off change without a plan
£45
Additional tracked phone number
£15/month
Extra hours beyond your allowance
£55/hour
Standalone monthly report
£35/month
05 The small print
How paying works
It's not really small print. It's all here, in normal-sized writing.
- 1 50% deposit on order, balance on launch. Nothing goes live with a balance outstanding.
- 2 You own your domain. It's registered in your name and paid for by you (or recharged at cost).
- 3 Google Business Profile alignment is included free in every build.
- 4 Advertising spend is always itemised separately and passed on at cost. Never marked up. Your own card goes on your own Google Ads account.
- 5 Grow, Grow + Ads and Full Local have a 3-month minimum, then roll monthly.
- 6 No VAT. I’m not VAT registered, so the price you see is the price you pay.
- 7No ranking guarantees. Nobody honest can guarantee Google rankings.
06 Questions
About the money
How much does a website cost?
£450 for the website, with a page for every service and every town you cover. Add-ons only if you need booking, payments or a shop. Every price is on the pricing page. What I quote is what you pay.
Do you charge VAT?
No. I'm not VAT registered, so the price you see is the price you pay.
How do I pay?
Half when we start, half when the site goes live.
Do I have to sign a long contract?
No contract on the build. Monthly plans like Grow have a three-month minimum, then you can stop whenever you like.
Can I make changes myself?
The sites are hand-coded so they load fast, which means there's no drag-and-drop editor to break. Send me the change and I'll do it: £45 a time, or included in the monthly plans.
I haven't got a Google Business Profile. Is that a problem?
No. I'll set one up and get it verified for £150. If you've already got one, lining it up with your new site is included free.
Next step
Want it in writing? Ring me.
20 minutes on what your business does and where the work comes from. Then a fixed price, in writing.
Monday to Friday, 9am to 5pm. If I miss your call, I'll get back to you, usually by the next working day.